Café Owner's Guide to Matcha

How to price matcha ?
How to price matcha ?
"How should I price my matcha?" is one of the questions we hear most often from our wholesale clients. London is the best place to look for an answer. Google... Read more...
Why add matcha to your menu ?
Why add matcha to your menu ?
If matcha isn't on your menu yet, you're likely turning away customers who've already decided to order it somewhere else. The clearest evidence of this is playing out on the... Read more...
Which matcha drinks to offer ?
Which matcha drinks to offer ?
If you stock matcha, the matcha latte is the drink to get right first, hot in winter, iced in summer. It's the essential. Everything else is a nice-to-have built on... Read more...
Stop serving lumpy matcha
Stop serving lumpy matcha
"Too often, I've ordered a matcha latte from a chain or independent café, often charging a premium price, and found lumps of undissolved matcha settled at the bottom of the... Read more...
Should your café serve fresh matcha or bottled premix ?
Should your café serve fresh matcha or bottled premix ?
Walk into a chain coffee shop and order a matcha latte. Chances are it came from a premix bottle. For a chain serving hundreds of drinks an hour, that works.... Read more...
Ceremonial Matcha vs Latte Grade : Which should your café use ?
Ceremonial Matcha vs Latte Grade : Which should your café use ?
Most suppliers will sell a café owner whichever matcha is easiest to ship. Few explain that ceremonial grade matcha and latte grade matcha offer genuinely different things, and knowing the... Read more...