Our Matcha

Moicha sources ceremonial grade matcha directly from trusted farms in Uji, Kyoto and Shizuoka — two of Japan's most celebrated matcha-growing regions. Our Uji matcha is JAS organic certified, sourced from a 180-year family farm; our Shizuoka matcha is grown on a solar-powered, pesticide-free estate.

Every grade is 100% pure matcha powder — no additives, fillers or blends. All are independently lab-tested, EU pesticide-compliant and ISO certified.

Whether you're new to matcha or searching for the best matcha powder for a specific use, we offer three ceremonial and latte grade matcha options to suit every occasion.
Characteristics
Superior Grade
Premium Grade
Latte Grade
Usage Straight Matcha - Not for Mixing Premium Matcha Latte, Premium Baking Everyday Matcha Latte and Culinary Uses (Baking and Desserts)
Harvest First Harvest (Limited) First and Second Harvest Second Harvest
Taste Rich umami taste, subtle floral notes, chocolatey Mild umami flavor with a creamy, natural sweetness Strong earthy flavor and slightly bitter - perfect for mixing
Color Deep Emerald Green Vibrant Green Olive Green

Superior Grade our finest ceremonial grade matcha, stone-ground from limited first-harvest shade-grown leaves. Deep emerald in colour with a rich umami taste, delicate floral notes and a naturally chocolatey finish. Best whisked with water in the traditional Japanese style. Great Taste Award winner.

Premium Grade a versatile ceremonial grade matcha that performs beautifully both drunk straight and in premium matcha lattes. Harvested from first and second flush leaves, it delivers a mild umami flavour with a creamy, natural sweetness. The best matcha powder for those who want quality in every cup, every day.

Latte Grade our everyday organic matcha powder, sourced from Shizuoka, Japan. Strong and earthy with a slightly bitter edge that cuts through milk and sweeteners perfectly. Ideal for matcha lattes, iced matcha, baking and desserts. Full flavour at an accessible price.