What is Moicha

Moi means me in French, and Cha means tea in Chinese. Moicha is about taking time to look after your health, so you can better care for others. Inspired by the Japanese tradition of matcha rituals, we strive to make premium matcha an essential part of your self-care journey.

How it started

Not all matcha is good for you

With so many labels unregulated and many matcha brands offering low-quality products filled with additives, it can be hard to find authentic, pure, and high-quality matcha in the market.

After years of experience in the tea industry, we saw the need for premium matcha that’s both affordable and accessible to everyone. That’s why we started Moicha in 2022 — to offer authentic, premium quality matcha that balances both quality and affordability.

OUR MISSION

Make Japanese premium matcha enjoyable for everyone.

  • Our Approach

    Kaizen is a Japanese philosophy that means making good change a part of our everyday lives. We don’t believe in quick fixes for self-care. Small, consistent steps lead to big changes over time. Let’s do it the Kaizen way — Drink one cup of Moicha every day to stay healthy, calm, and focused.

  • Our Founder’s Story

    Mel began her tea career in 2008, spending over a decade learning from tea growers across Asia, India, and Africa. Of all teas, she believes matcha is the most unique and health-beneficial tea, a great alternative to coffee. In 2022, she co-founded Moicha to share matcha's goodness with the world.