What is Moicha
“Moi” and “Cha” simply mean “My Tea.” Inspired by Japanese matcha rituals, Moicha is about enjoying premium matcha every day for your health and wellbeing.
Why We Started
Matcha is booming worldwide, but not all matcha is created equal - and some may not be good for you.
Many products on the market are blended with additives, or worse, aren’t real matcha at all. Even when you do find authentic matcha, it often comes with a steep price tag.
To make things more confusing, there’s no official body regulating matcha grades. Anyone can label their powder “Ceremonial Grade,” regardless of quality. Grading also varies by region and producer, making it costly and confusing to find the right matcha.
That’s why we started Moicha.
With years of experience in the tea industry, we source directly from trusted Japanese farms and bring you pure, authentic matcha at an accessible price — straight from Japan to your cup.
Our Approach
Self-care isn’t about quick fixes or fleeting wellness trends — it’s about small daily rituals that nourish body and mind. Matcha works the same way: drinking it consistently allows your body to fully benefit from its rich health properties.
This reflects the Japanese philosophy of Kaizen: meaningful change doesn’t happen overnight. It’s built sip by sip, moment by moment — the power of small, steady steps that transform life over time.
Live the Kaizen way. One cup of Moicha a day for a healthier you.
Founder's Story
Moicha was co-founded by Mel, whose tea journey began in 2008. Over 17 years, she immersed herself in the world of tea — traveling to estates across Asia, India, and Africa, and learning directly from growers.
Through this hands-on experience, Mel developed a deep understanding of tea cultivation, processing, and quality. Among all the teas she encountered, matcha stood out: rich in tradition, meticulous craftsmanship, and abundant in health benefits.
In 2022, driven by passion and expertise, Mel and her partner created Moicha to share the goodness of Japanese matcha with the world.